Can we believe brands who get political?

Available for over a year

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In a world where consumers want brands to take a stance, but we’re also more aware of the ways we can be manipulated by big companies, who do we believe? Melanie Abbott from You and Yours, Dr Cathrine Jansson-Boyd and Katie Mackay-Sinclair help us figure it out. Producers: Philly Beaumont, Jaja Muhammad.