Episode details
Available for over a year
How effective is advertising? We can’t escape advertising, it’s an important part of business. Mandy Pooler director of Ogilvy and Mather and lecturer Robin Evans express their views.
Programme WebsiteUse BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.
Available for over a year
How effective is advertising? We can’t escape advertising, it’s an important part of business. Mandy Pooler director of Ogilvy and Mather and lecturer Robin Evans express their views.
Programme Website