BBC Radio 4 - The Bottom Line

Sponsorship

Companies like BP and Aviva use sponsorship to promote their brands. How effective is it?

Royal Mail, Saga and the AA have all floated on the stock market. How must they adapt?

The Volkswagen crisis discussed by Evan Davis and guests.

Who decides what art is worth? Evan Davis talks to a panel including artist Grayson Perry.

Food deflation, more discount grocers and continuing price wars, who wins long term?

How to get to the top in business after being bottom of the class at school.

How are newspapers adapting to digital technologies? Evan Davis and guests discuss.

How are newspapers adapting to digital technologies? Evan Davis and guests discuss.

Evan Davis and guests discuss the changing face of the British fast-food market.

Successful entrepreneurs willing to invest their own cash to kick-start new businesses.